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Introducing Our Amazing New Software

The offer is the exact deliverables they can expect if they give you money.

1) Most importantly, your offer should be clear. If your reader has even a shadow of a doubt as to what they will get, they’re gone.

2) Are you going to ship them a product? How long will it take to get there?

3) Maybe you’ll offer 1-on-1 training. How will that be delivered? How long are the trainings?

4) Are you going to provide a BONUS? What’s the value?